A NEW DIRECTION FOR DECATHLON We're transforming our business to keep with what Decathlon people want to deliver for them 5 Strategics Pillars TO GET BETTER IN PHASES 5 Strategics Pillars for 2026 Decathlon’s end-to-end customer experience is the best in class in the sports industry PILLAR 1 Decathlon is a driving force and a beacon of light for a sustainable future PILLAR 2 Decathlon builds a State-of-the-art omni value chain PILLAR 3 Decathlon grows its products Excellence and style in key sports and focuses on winning the most promising geographies PILLAR 4 Decathlon is a people-centered modern company where execution excellence and people thriving build on each other PILLAR 5 Our values VitalityIt’s about being alive. It’s about being positive and full of energy. ResponsabilityIt’s about to being accountable, It’s about being the main player in your own life. AuthenticityIt’s about being true to yourself and towards others. GenerosityIt’s about to being accountable, It’s about being the main player in your own life.