A NEW DIRECTION FOR DECATHLON

We're transforming our business to keep with what Decathlon people want to deliver for them

TO GET BETTER IN PHASES

5 Strategics Pillars for 2026

Decathlon’s end-to-end customer experience is the best in class in the sports industry

Decathlon is a driving force and a beacon of light for a sustainable future

Decathlon builds a State-of-the-art omni value chain

Decathlon grows its products Excellence and style in key sports and focuses on winning the most promising geographies

Decathlon is a people-centered modern company where execution excellence and people thriving build on each other

Our values

Vitality

It’s about being alive. It’s about being positive and full of energy.

Responsability

It’s about to being accountable, It’s about being the main player in your own life.

Authenticity

It’s about being true to yourself and towards others.

Generosity

It’s about to being accountable, It’s about being the main player in your own life.