OUR PURPOSE Move people through the Wonders of sports OUR POSITIONING OUR NEW EXTERNAL POSITIONINGMake sport yoursEnabling everyone to participate, celebrating all the emotions of sport, and changing your relationship with it. Our values VitalityIt’s about being alive. It’s about being positive and full of energy. ResponsabilityIt’s about to being accountable, It’s about being the main player in your own life. AuthenticityIt’s about being true to yourself and towards others. GenerosityIt’s about to being accountable, It’s about being the main player in your own life. FOR THE NEXT 4 YEARS, THESE ARE OUR 5 Strategic Pillars Decathlon 2024 1.Customer experienceDecathlon’s end-to-end customer experience is the best in class in the sports industryVIEW MORE 2.Sustainable FuturDecathlon’s end-to-end customer experience is the best in class in the sports industryVIEW MORE Decathlon 2024 Decathlon 2024 3.State of the art value changeDecathlon’s end-to-end customer experience is the best in class in the sports industryVIEW MORE 4.Winning promising geographiesDecathlon’s end-to-end customer experience is the best in class in the sports industryVIEW MORE Decathlon 2024 Decathlon 2024 5.People centered modern companyDecathlon’s end-to-end customer experience is the best in class in the sports industryVIEW MORE
